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Muse Du Jour
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Fashionista and self-awareness advisor Muse Du Jour knows a lot about jewelry, but she asked us to help with how to get her and her products online. She became one of our first Blacklabel clients, a test that became a success story in how to properly develop a brand, determine target market, and execute to that target market using social media, video marketing, e-commerce and promotion. At the center of the e-commerce model are Muse Du Jour products, such as her jewelry and other creations yet to come.
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The challenge was finding a niche for Muse’s message and product line, which is a combination of self-help and high (particulary French) fashion. We developed a brand that suited her best: her logo and messages were done in her casual and fun large pen handwriting that reflects her spontaneous and aloof attitude towards self-branding. We took that fun approach into her Muse Du Jour video series as well, that features tips on makeup, style and personal awareness. Her jewelry is also featured as a component that accessorizes one’s style as well as aid in self-empowerment through stones, crystals and other elements.
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