https://www.youtube.com/watch?v=osfcg9C6iaQ
Genovese Buford And Brothers Corporate Video
One of the most difficult concepts to believably promote in a corporate video is trust. Northern California’s Genovese Buford And Brothers is a financial advisor that has made a business model surrounding trust, and needed a video that conveyed trust without seeming disingenuous.
We started with the concept that the video had to connect the partners to their audience. Therefore, we put the believability in their hands, and put them in front of the camera to tell their story and show that they are not just a group of “financial guys wearing suits.”
The video touches on the complexity of financial planning, and comforts viewers with the idea that GBB’s partners are your neighbors, and have a local community investment as well as a business one.
The soundtrack to the video can be found here: